Sharmagne Joy Maulanin
Senior Graphic Designer, Branding & E-Commerce Designer
Professional Summary
Multidisciplinary Designer with 16 years of experience delivering creative solutions across branding, digital campaigns, and e-commerce product design. Experienced in working with international teams and clients, producing high-quality assets for both nonprofit and commercial sectors.
Specialises in creating conversion-driven Amazon listings, packaging, and campaign visuals, while also optimizing workflows for scalability and efficiency. Adept at using modern tools, including AI-assisted design, to enhance creative output and streamline processes in fast-paced, remote environments.
Technical Skills
Design & Development: Adobe Creative Cloud (Photoshop, Illustrator, InDesign, XD, Dimension, After Effects), Figma, Canva
AI & Generative Tools: ChatGPT, Gemini, Midjourney, Adobe Firefly, Runway ML
Office & Productivity: MS Office Suite (Word, Excel, PowerPoint, Outlook, Teams)
Collaboration & Project Management: Slack, ClickUp, Monday.com, Notion
Core Competencies
Brand identity & development, print and digital design, typography & typesetting, catalogues & marketing collaterals, video editing, product packaging, Amazon image stacks and A+ content & storefront design
Professional Experience
Senior Graphic Designer / Amazon Product Designer – Smickees
Full Time · Remote | Oct 2023 – Present
• Designs and develops consumer products from concept through packaging, production, and e-commerce launch, across kids, educational, wellness, hygiene, and stationery categories.
• Takes ownership of the visual direction for each product, turning product goals and audience needs into a clear design concept from the start.
• Creates Amazon hero images from concept through final execution, using Intellivy consumer polling against leading competitors to validate designs. Consistently achieves 50%+ approval, with the last three developed products reaching approximately 60–64%.
• Designs Amazon listing experiences including hero and secondary images, lifestyle imagery, A+ Content, Storefronts, comparison graphics, Brand Story, and promotional assets, balancing brand consistency with conversion.
• Leads packaging design from dielines through artwork, revisions, print-ready files, and mass production, while maintaining consistency across product ranges.
• Supports other designers through peer reviews, conceptual feedback, and print-production guidance, while developing templates, documentation, SOPs, and AI-assisted workflows for the team.
In-House Contract Designer – School For Life Australia
Part Time · Remote | Feb 2026 – Present
• Design campaigns, social media content, print materials, event collateral, and branded communications for fundraising and organisational initiatives.
• Built a scalable InDesign data merge workflow that streamlined the production of 600+ personalised donor campaign images.
• Work closely with internal teams to develop creative that is consistent, practical, and aligned with campaign objectives.
• Manage design projects from concept through final artwork across digital and print formats.
Creative Director – March One Australia
Emapta Versatile Services · Ortigas Center, Pasig City | Dec 2020 – Aug 2023
• Led creative direction across fundraising, donor acquisition, retention, social, and digital campaigns for Australian nonprofit organisations.
• Translated creative briefs and strategic objectives into cohesive visual concepts and campaign systems across print, digital, social, email, and direct mail.
• Developed brand identities and visual communications for clients across nonprofit and commercial sectors, including Feel the Magic Australia, DebtFix Australia, Smart Smile Co., and SydWest Australia.
• Worked closely with creative, copy, and project teams in Australia to take projects from concept through final delivery, ensuring creative quality and consistency.
• Mentored and supported junior designers through feedback, collaboration, and hands-on creative guidance.
Senior Graphic Designer – March One Australia
Emapta Versatile Services · Ortigas Center, Pasig City | Dec 2016 – Dec 2020
• Designed fundraising, donor acquisition, retention, and social campaigns for Australian organisations including UNICEF Australia, ChildFund Australia, Cancer Council, and Caritas.
• Translated creative briefs into engaging design across print, digital, social, email, and direct mail.
• Successfully delivered a UNICEF Famine Appeal campaign within a one-day turnaround, generating $1.31M AUD in income.
Second Man-in-Charge – News Limited (Digital Team)
Velocity Made Good International · Alabang, Muntinlupa | Aug 2014 – Dec 2016
• Led and supported a team of graphics operators producing advertising and marketing assets for News Corp Australia across print, digital, and multimedia.
• Worked on complex client projects, translating specifications into high-quality creative while meeting tight deadlines and production requirements.
• Designed digital advertisements, web banners, print advertisements, and marketing materials for businesses across Australia.
• Liaised directly with clients to resolve enquiries, clarify requirements, and ensure deliverables met expectations.
• Mentored and coached junior graphics operators, while evaluating new hires for technical and production proficiency.
• Contributed to workflow improvements by identifying and implementing more efficient production methods and techniques.
Group Leader – Metro Media Publishing
Velocity Made Good, Inc. · Bel-Air, Makati City | Aug 2011 – Aug 2014
• Produced advertising and marketing materials for publishers and businesses across Australia and New Zealand, working across print and digital formats.
• Designed web banners, catalogues, newspaper and magazine advertisements to client specifications and production requirements.
• Worked extensively with image manipulation, retouching, colour correction, and deep etching for print and digital advertising.
• Liaised directly with clients to clarify requirements and resolve production enquiries.
• Collaborated with designers and production teams to deliver consistent, high-quality creative within tight deadlines.
Second Man-in-Charge / Senior Graphic Artist – Supermedia Display/Spec
Personiv (Formerly ASEC Asia) · Alabang, Muntinlupa City | Jul 2010 – Jul 2011
• Designed and conceptualized advertisements for Supermedia telephone directories and direct-mail postcards.
